My Professional Portfolio
My portfolio highlights various types of works I am proud of that showcase my skills and previous experience. Underneath are examples of work that exemplify my abilities, but feel free to click the button to view my in depth full portfolio.
Amazon Customer Analysis
I curated this interactive website utilizing Tableau to analyze and visualize Amazon customer data. This project allowed me to synthesize my analytical side with my creativity as I needed to represent the insight found from the data using four different types of visuals. I started with an excel file in which I had to decide which attributes I believed had the most significance. I had complete creative freedom and focused on creating both informational and visually appealing graphics.
Shamrock Case Competiton
​This case competition required my team and I to come up with a creative launching strategy for their new Rockin Protein Builder Max Shakes. I utilized Canva to create marketing markups and an implementation strategy to visualize our plan. I was responsible for slides 10-18 where I explained in detail our phased marketing plan to push out their new product. I produced a collaborative marketing strategy with Spotify utilizing Shamrock’s target market and expected audience reach. In addition, we proposed the completed plan to Shamrock employees, demonstrating effective communication skills and ability to analyze a case successfully.
DEI Research Presentation
This project from my previous English is representative of my passion for DEI in film and TV. I was required to create a research question and create a multimedia project to display my findings. I created a research question surrounding the representation of minorities in the media and the effects it has on society. This was very inspiring for me because it directly relates to my dream job of working within a diversity and inclusion department within the entertainment industry. I conducted weeks of research using multiple types of evidence to support my claim. I then designed a powerpoint and had to present it in class utilizing my effective communication skills to demonstrate my understanding of the topic. This project taught me how to transform all of my raw research data and create a creative, yet informative presentation.
Netflix Marketing Strategy
My team and I identified key market opportunities for Netflix to leverage actionable marketing strategies for their entry into sports streaming. This sample demonstrates my collaboration skills and visual content creation. My responsibilities included suggesting 3 recommendations for Netflix to build a loyal sports fan base and to enhance their competitive edge in a saturated market. I executed market research on the barriers to entry among sports streaming platforms as well as the marketing techniques that fit Netflix’s unique business model.